What is SMS messaging service?

Our SMS messaging plans allow you to easily send SMS through our platform without installing any software, enabling you to send bulk SMS messages (promotions, notifications, reminders, etc.) to specified phone numbers (Hong Kong, Mainland China, and globally) in one go.

Customers can log into our messaging platform and follow steps to set up and test SMS messages, effectively configure message content, manage results, and check data. Alternatively, through API connections, customers can seamlessly integrate necessary messages with their online stores, customer management systems, or various cloud or internal applications, enhancing external customer communication and internal company notifications via SMS.

These solutions are widely used across different industries (banks, government agencies, commercial enterprises) and businesses of all sizes to facilitate communication.

What is MMS multimedia messaging service?

Multimedia Messaging Service (MMS) supports sending messages with rich content including text, images, sound, and video, allowing users to send and receive multimedia content beyond text messages. Compared to SMS, MMS allows customers to include multiple images, videos, and audio in their messages, and supports longer text messages with engaging headlines, making message content more diverse and rich, particularly suitable for messages that need to convey more information and content

We provide a simple messaging platform for setting up and sending MMS without installing any software; alternatively, through API connections, customers can seamlessly integrate necessary messages into their online stores, customer management systems, or various cloud or internal applications, making your messages stand out from traditional messaging.

What are the features and advantages of our service?

We offer the following features and characteristics:

• Bulk sending with high speed and stability
• Delivery to local and international destinations: Hong Kong, Mainland China, Macau, Korea, Taiwan, South and Central Asia, Europe, and the Americas
• Support for instant delivery, scheduling, and multiple scheduling
• Versatile applications for member communications, holiday promotions, notifications, and communications
• Support for registration verification and one-time password messages
• More personalized messages, with variables like numbers and short links can be added to each SMS
• Customized SMS display name (Sender ID)
• Assistance with China SMS signature and template registration
• Regular updates to the OFCA "Unsolicited Electronic Messages Ordinance" Do-Not-Call Register phone numbers
• Support for filtering and blacklists
• Support for quick import of phone numbers via Excel and list addition
• Support for common Emojis
• SMS tracking features to track open rates, click rates, etc.

What are the length and limitations of Hong Kong local SMS messages?

Here's how SMS is calculated:

In English encoding, SMS messages are limited to 160 characters. If the message contains Unicode characters (such as emojis or non-English characters), the limit is 70 characters. If the message exceeds these limits, it will be split into multiple SMS messages:

English SMS (containing only English letters and numbers):

• First segment is 160 characters.
• Second segment includes 146 characters.
• Each subsequent segment is calculated as 153 characters.

Unicode SMS (containing Chinese characters):

• First segment is 70 characters.
• Second segment includes 64 characters.
• Each subsequent segment is calculated as 67 characters.

Character counts include spaces and punctuation. If the SMS contains Chinese characters, it will be calculated as Chinese SMS.
Whether emojis/new Chinese characters display correctly depends on whether the phone has the relevant emoji and character libraries installed, otherwise the received SMS may display differently.

What are the length and limitations of local MMS messages?

Here's how local Hong Kong MMS is calculated:

MMS multimedia message title character limit:
Chinese character count should not exceed 20 characters, pure English character count should not exceed 40 characters. Please include your company name or brand name in the content, mentioning it anywhere is acceptable. Even if you have set a custom sender name (Sender ID), it is recommended to add your company name or brand name in the content.

Requirements for multimedia files are as follows:

• Images should be in JPEG format, animations should be in GIF format, and need to be designed vertically to fit the vertical display of most phones and tablets.
• In Hong Kong, image and animation file sizes must not exceed 200 KB. In China, sizes must not exceed 80 KB.
• For better readability, text content is recommended to be less than 500 characters, and titles should be less than 64 characters.

Are there special restrictions for sending SMS and MMS in Mainland China?

Mainland China has regulations for SMS and MMS, limiting messages to legitimate industry uses and prohibiting the sending of content related to pornography, gambling, drugs, and other illegal content. Approval is required before sending. China's SMS can be divided into two categories:

Marketing SMS:

• Recommended sending time is from 9 AM to 7 PM.
• Message content must begin with a short signature in 【】 and end with "Reply R to unsubscribe."

Notification/Verification SMS:

• Can be sent anytime, message content must begin with a short signature in 【】.

*We can register the 【】short signature and message content for your business for free, improving success rates. It is recommended to report in advance 2 working days before use. For more details, please contact us.

Are there special restrictions for sending SMS and MMS in other regions?

We support sending messages to different countries by connecting with various operators around the world. Our system can support customers sending different messages to different countries and can also assist customers in obtaining necessary authorizations. Please feel free to contact us for more information.

What is a custom sender name (Sender ID)? How to apply?

When customers wish to use a sender name (Sender ID), we can assist with registration and activation. When submitting an application, please provide the following information:

• Sender name (must be 3-11 English letters or English letters plus numbers, pure numbers, symbols, and Chinese characters are prohibited)
• Valid copy of Hong Kong Business Registration

Currently, only SMS in Hong Kong supports custom sender names (Sender ID). Due to telecommunications carrier restrictions, this feature is not supported in Mainland China. For more details, please contact us.

What is the SMS Sender Registration Scheme (#Sender ID)? How to apply?

To help Hong Kong citizens identify SMS senders and combat fraudsters impersonating organizations sending SMS, the "SMS Sender Registration Scheme" implemented from December 28, 2023, requires all participating companies or organizations to send SMS using registered names beginning with "#". Currently, major telecommunication service providers, banks, and some government departments have participated in this scheme, and it is now open for application from various industries. Companies that actually need to send SMS can submit applications to the Communications Authority.

Steps to apply for #Sender ID are as follows:

• Fill out the SMS Sender Registration Scheme registration application form
• After approval by the Communications Authority, consent documentation will be provided via email, along with an authorization letter (PDF format) signed and stamped by the company
• We will submit the application connection for your business for free and provide testing, which typically takes 7 - 21 working days to take effect
• Registered #Sender IDs will use high - specification communication channels, and costs will be adjusted accordingly.

For more details, please contact us.

How can the sending time and message content be configured?

Our platform offers a range of features to enhance your messaging experience:

• Short URLs: Free conversion of long URLs to short URLs, ensuring mainland recipients can access them normally. You can also view click reports for free.
• Message scheduling and instant sending: We support scheduling and instant sending of messages. It's recommended to schedule messages at least one hour apart, and also avoid disturbing customers with promotional messages during late night, early morning, or dawn hours.
• Custom parameters: In addition to standard messages, you can configure tasks with custom parameters including numbers, strings/names, passwords, and URLs.

How can customers check sending results?

Once a job is submitted through our platform or API, the system immediately checks for real-time results. These results can also be obtained by calling the API. Our partners and telecommunications carriers provide real-time updates, which are automatically reflected in the system. Customers can use the platform to view delivery results status within 30 days; after this period, customers can request final reports through the system.

Report sending status explanation:

How do we protect data privacy? Is sending messages secure?

We have successfully passed ISO27001 certification for the 10th year, marking our firm commitment since 2015 to maintaining the highest information security standards for clients including well-known banking institutions and customers of all sizes.

Our comprehensive Information Security Management System (ISMS) includes:

• Whitelisted IPs to control access
• Risk assessment protocols to identify vulnerabilities and implement effective mitigation measures
• Risk configuration management policies with continuous monitoring
• Multi-layered access controls
• Asset management with technical security controls